Fit Fatale is a women’s magazine which brings stories and facts to women in an entertaining, informative and accurate way. It combines the three aspects that contribute to women’s health which are lifestyle, fitness and health. In this way, the magazine can be relatable and touch on different elements that embody a woman as a whole.
Our focus is health inside and out. We approach our targeted readers—women in their 20s-40s—with a friendly, conversational, slightly sassy tone. Taking care of your body is like a never-ending assignment, and Fit Fatale wants to help you out by answering your questions with words from our strong sources and fun facts.